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* 1. Hello and welcome to this survey. 

In this short survey, we’ll be seeking to understand the experiences in the workplace of parents working in the advertising, media and marketing industries who have lost a baby, whether through miscarriage, stillbirth or neonatal death. 

We know that this can be a very painful topic, and so if you’d prefer not to take part in this survey, please do feel free to exit this survey.

Please note that your personal details (name or contact details) will not be captured at any stage of this survey, and so it is completely anonymous. 

The objective of this survey is to understand parents' experiences of this kind of loss so that employers can better support those who suffer the loss of a pregnancy or baby.

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* 2. What gender are you?

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* 3. And how old are you?

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* 4. What kind of a company do you work for (if you’re currently working)?

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* 5. What is your faith, if any? 

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* 6. What kind of baby loss have you previously experienced?

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* 7. How many times have you experienced the loss of a pregnancy, baby or infant?

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* 8. Who, if anyone, did you tell directly when you lost a baby?


Please select any that apply.

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* 9. When you lost a baby, how supported did you feel by these people?

Some parents have lost a baby more than once. If you've lost more than one baby before, please answer the next question in relation to the last time you experienced this loss.

  Not supported at all Not very supported Not relevant Quite well supported Very well supported
Friends
Peers at work
Direct reports (if you have them)
Senior leadership
Client(s)
Line manager
Parent(s)
Partner
Team-mates

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* 10. When you lost a baby, which – if any – of these supported you through the experience?

Please select all that apply.

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* 11. When you lost a baby, which – if any - did you experience?


Please select any that apply.

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* 12. What can colleagues do, if anything, to support parents through an experience of baby loss?

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* 13. And what can line managers do, if anything, to support parents through an experience of baby loss?

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* 14. How do you think men experience the loss of a pregnancy, baby or infant differently, if at all?

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* 15. How do you feel about these statements?

  Totally disagree Somewhat disagree No opinion Somewhat agree Totally agree
A lot of stigma exists around baby loss
Having a prescribed policy to support parents who suffer baby loss fails to recognise the individual nature of each experience
Our industry has a long way to go in order to properly support parents who lose a baby
Society has made progress in normalising conversations about baby loss
The silence that can surround baby loss is painful
I felt comfortable taking leave from work after losing my baby
If my boss knew I was trying for a baby it would have a negative effect on my career progression/pay rise prospects

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* 16. In your own words, what reasons - if any - made you less likely to tell your employer about losing your baby.

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* 17. After losing your pregnancy, baby or infant, how did you feel at work afterwards?

Please select any words that describe how you felt.

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* 18. How long did you take off work (in weeks), if any time at all, when you lost your baby?

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* 19. And how long do you think people generally require away from work (again, in weeks) following the loss of a baby? 

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* 20. Our survey is now nearly complete. 

Through this survey, we are aiming to compile a list of anonymous positive and negative experiences that parents who have suffered the loss of a baby have had. The purpose is to bring to life to others how best to support parents who experience a loss. 

What positive experiences - if any - stand out in your memory as gestures that helped you through your experience of losing a baby? These might have been gestures by your employer, or by friends or colleagues. 

Please note that this question is optional.

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* 21. And finally, which negative experiences - if any - stand out in your memory as gestures that were difficult or painful through your experience of losing a baby? These might have been actions by your employer, or comments from friends or colleagues.

Again, please note that this question is optional. 

This survey is now complete. Thank you so much for everything you have shared today. 


If you’d like support with your baby loss experience, whether it was recent or long ago, the Sands National Helpline provides safe, confidential space for anyone who has been affected by the death of a baby. 


The service is free to call 0808 164 3332 and is available from 10 AM – 3 PM on Monday to Friday and 6 PM to 9 PM on Tuesday and Thursday evenings. 
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