Use customer success stories to power your brand storytelling
Capture customer feedback to create compelling case studies, testimonials and reviews that fuel sales and marketing.
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Use social proof to build brand trust
Feedback from happy customers is compelling social proof that you can use to increase trust in a product, service or brand. Understand how customers are using your product or service, and the impact it’s made, and highlight those success stories in case studies, testimonials and other sales and marketing content.
Ask the right questions to surface the best proof points and testimonials
If you want customers to stay loyal to your brand, ask them whether you’re meeting expectations with your product, service or brand. Uncover insights that will help bolster your brand with prospective customers by transforming feedback into a positive case study or testimonial. With 25+ question types, hundreds of pre-written questions and expert-written templates, you can easily create surveys to surface compelling stories and proof points.
Know the factors that lead to a sale
Understanding what led to a successful sale (or even a loss) will reveal what’s most valuable to customers. Not only will this give you insight into the differentiators and value props that customers find most compelling in marketing collateral, but collecting this information centrally can help you scale your advocacy programme, produce more stories faster and arm your sales team with better customer proof.
Popular survey templates to help you create customer advocates
Customer testimonial survey template
Customer comments survey template
Net Promoter® Score (NPS) and brand loyalty survey template
Win/loss analysis survey template
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Net Promoter, Net Promoter Score and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc. and Fred Reichheld.